The number of articles mentioned in public Twitter or Reddit posts relevant to this topic. micromax.com Competitive Analysis, Marketing Mix and Traffic . � �}�n�ƶ���+* The score ranges from 1 (least traffic) to 100 (most traffic). Topics are based on engagement from the past year, updated monthly. The domestic players in Indian mobile phone industry have not attained competitive value and are entering the market. In Micromax’s slide to second place is a tale of the promise and peril of India’s booming but hyper-competitive smartphone industry. Micromax attempted at … +7 See more slides. An estimate of how frequently this keyword is searched across all search engines. Find, Reach, and Convert Your Audience. The score is based on the popularity of the keyword, and how well competitors rank for it. Overview. �O�)�p;B\�jWcS��4�^��A2��x��ewkyeSP�#�Z�m��}+b��F�hٯjOb�{J��Qw N��ZO�������g�|.b�[�;�ׁ�ӱUm5$4PG���!� ���N��7�7wj&P-�z�КefTQ�i�aZ��qF h���C�c��3�8�+�o1�FG�ȅ�Y�va_��7�vis���\��b��f��F�fH/�]�.s��=��ف�\^p�JW�_��g)��r�����!q�iZx3�����?���E��a�&�a:.����|��-��u�˹� �e�I��/>��WFr�1�w�=�b�я%ia��e�W OvQ��8+W�FE�s�8b �jDb˄E2CU�X��6���fcM�����*ʮ���,�w�W#������݈[7���96qo�?~�7oїKw$fq� Use Alexa's keyword research tools to: Sign up for a free trial of our Advanced Plan to access all of our keyword and SEO analysis tools. Average social engagement per article for the site = Total Engagement / Total Number of Articles. Alexa Rank is an estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. Micromax Market Analysis 10043 Words | 41 Pages. The mobile market is so competitive that some of the brands like Micromax, which had over 18% share back in 2014, now have less than 5%. So far, Micromax has already launched 3 models – Vdeo 2, Vdeo 4, and Vdeo 5. In global internet traffic and engagement over the past 90 days, All visitors to this site in the past 30 days. Try searching for a popular competing website, and look at their opportunities for ideas. The average bounce rate for this site's competitors. c���z;t'�d?~��%ðu���m�W�{�z�þt�D�T=�@� �h�õt�劉*�����/��{�Tjz���}#'j��8m����y���A��J�}��vC�ұ��3�1��u:��X�T�b�~��46� �q���(_H+�¹�j��2�|w*��r�H�$=Q�8Qka;����n�y`a#@,mX�/�'ܽ���s�����{�:��: c�S�3��G�fCa'�71�M<476�_���y�X��i��a)����5�rs��"���������I�?7�.v>=;�G=U|�Yk�: Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity). Based on articles from the past year, updated monthly. Total Engagement = (Twitter retweets + replies + likes) + (Reddit comments + voting activity). Improve results from search and content marketing. The competitors list can be found next to the search input field above. Micromax was founded in 1991 by Rajesh Agarwal . FP Trending Oct 23, 2020 18:02:05 IST. Also explore Micromax Smart TV, LED TV, AC and Washing Machines at affordable prices. A competitor keyword analysis is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy. micromax.com.au Competitive Analysis, Marketing Mix and Traffic Welcome to Alexa's Site Overview Social engagement based on the past year, updated monthly. Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? With the launch of phones like X1 they target areas of rural India which were power deficit. The number of articles published by the site that were mentioned in public Twitter or Reddit posts. Topics that this site and its competitors published articles on that were mentioned in public Twitter or Reddit posts. The percentage of all searches for this keyword that sent traffic to this website. Also referred to as 'Sites Linking In', this is the number of sites linking to micromax.com that Alexa's web crawl has found. An estimate of this site's popularity.The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. Similar sites that share the same visitors and search keywords with this site. The competitors list can be found next tothe search input field above. The average social engagement per article = Total Engagement / Total Number of Articles. identify link building and partnership opportunities to help grow your authority and traffic. x,0 �`�5�4���̀��h�AA�%$}םY ���i�v�J��,�=��6�y3� #�l����T[����,Aݝ��6Xֈ ��a�f����P1 ȥ����T�{� T[s�6�"�o1��ItBk��ɪ��a�ZJ>�I7C@��[��-_ܮ]�67�g���+������u| ��� �&��j��\� Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India. �,�P�D�ވ�6$�(+�T����qȰ�aL��$��IS�1顮w\����W꬘b�#S����,�. You'll find the tools you need to drive more traffic, including: These are customized keyword recommendations this site could target to drive more traffic. A decade later these startups began disappearing as they were either acquired or out marketed by their Chinese competitors with deep pockets. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. The average search traffic percentage for this site's competitors. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. The average amongst this site’s competitors. Percentage overall site traffic from each channel. Get access to more tools with a free 14-day trial of Alexa's Advanced plan. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. }��ui~����M�m���e��A�7|_El.��q�Lö�K7;����%��r��rv�d�4�BU��jR�p��PFA��$���Mr����P@_C� The number of times that people engaged with public tweets or Reddit posts that mention the article: (retweets + replies + likes) + (Reddit comments + voting activity). The score ranges from 1 (least popular) to 100 (most popular). The competitors list can be found next to the search input field above. Micromax is currently the 2nd largest smartphone company in India. Explore and Buy IN mobiles smartphone by Micromax. These keywords include certain phrases commonly associated with purchases. Average engagement per article can help determine which sites have a highly engaged audience and/or are sharing engaging content. We find topics by analyzing web articles that are publicly shared on Twitter and Reddit. The site with the highest combination of visitors and pageviews is ranked #1.This chart shows the Alexa Rank trend for this site over a trailing 90 day period. Ordered by how many other websites link to them, which can be used to evaluate a site's reputation on the internet. Examples include the ban on using holding a phone while driving introduced in 2003. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. Euromonitor International's report on Micromax Informatics Ltd delivers a detailed strategic analysis of the company's business, examining its performance in … Chinese brands may have led Micromax to think and re-think on how to go about doing your thing in this oh-so competitive world, but, for Micromax, it is Samsung that is its main rival. Use these articles to understand what content is most likely to interest the audience of these websites. Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap. The competitors list can be found next to the search input field above. An estimate of how difficult it is to rank highly for this keyword in organic search. A site with a higher score shows higher audience overlap than a site with lower score. Discover recent trending articles across 275+ topics, and monitor the conversations your audience engages with. Audience overlap score is calculated from an analysis of common visitors and/or search keywords. Measure your site's popularity with Alexa's traffic analysis tools. Benchmark and track your performance relative to your competitors. �?�^:���ʳ �}`ڔ#7��� h���l2�G���*���0Nz�z]o���8�����Q�p���z�Nd2 ��/]�1 �d�]*�Ǖ�����ܽq�Xa�X�Fً(�k���Tv=I�8/�0����*sa�[h��ZC�h �:m��n�[+�����Q�i� ���� Updated Daily. Swot Analysis Of Micromax 3772 Words16 Pages Target audience Target Market Segment A Micromax during its nascent stages targeted rural but aspirational India. Top topics by total engagement amongst this site and it's competitors. As of Q3 2014, Micromax is the 10th largest smartphone vendor in the world. Micromax India took to Twitter to make the announcement of the unveiling date but it did not reveal anything about the phones that are expected to … As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world. Micromax, which once gave a close competition to the market leader Samsung, has been the biggest name missing in the action for the last few quarters. Micromax has a lot of innovations for the Indian Market to its credit on their versatile product portfolio. Analysis of Micromax Mobile Company The Survey is done from the buyers and sellers by giving them questionnaire about the Micromax Mobile Phones Company about their features, services, technology, and comparing and asking buyers and sellers with othermobile phones company,andgiving you theSWOT analysis about the company. Percentage of visits to the site that consist of a single pageview. The total articles and average engagement across all sites. An estimate of the traffic that competitors are getting for this keyword. Top organic keywords that are driving traffic to this site. ENVIRONMENTAL ANALYSIS CONSUMER BEHAVIOR IN INDIAN MARKET 8. long term plan of a particular company in order to gain competitive advantage over its competitors in the industry The site with the highest combination of visitors and pageviews is ranked #1. Micromax is a challenger brand in the highly competitive mobile handset market. India is the world’s fastest-growing smartphone market. Install the Alexa Browser Extension to get free competitive intelligence about millions of websites while you browse the web. identify the sites and topics your audience cares about most. Competition exists in all industries. But how do you get ahead of the competition when they are working to do the same? ,�d���������q�0u�G"��L���WF_K�9R�, �66���� ���$� @��]�8�� �:qh��$`l�Sp��C�p��(_J�T�d��Pc�r6�9�\�ca���o �r�&Zͯ� �\hnl �aݲ"i�vQ:i&w4J�ƭ�� �8�ӹ����^Z��9 g&�5 ��v�b븸Jk9U,�Z��e����]M%(�8�׹Wʝ��\�3��U'��FՋGe�!���� Micromax have also introduced these phones in Russia. The average engagement for articles relevant to this topic that were published by this site’s competitors. Average time in minutes and seconds that a visitor spends on this site each day. Mumbai: A year ago, Micromax vaulted past Samsung Electronics to become India's leading smartphone brand. The Smartphone Market in India, 2018 to 2023 - With a 14% Yearly Market Growth Since 2016, India is the Fastest Growing Smartphone Market Globally - ResearchAndMarkets.com They have really done a great job in terms of sales, marketing and delivery. 6 Tools for a Complete Marketing Workflow, Easy-to-Rank Keywords, Keyword Gaps, Optimization Opportunities, Buyer Keywords, https://www.micromax.com/img/events/EW2020/EW2020.html, https://www.micromax.com/img/news/Build-Your-Own-M-Max-System/Build-Your-Own-M-Max-System.html, Identify and compete against the top sites in your industry, Find content gaps for quick-win article ideas, Track your share of voice amongst key players in a topic space, Discover unique angles for new and existing content. Product Feature Mix • Micromax entered the mobile phone market 2008, confining it to rural and semi rural areas. • Initially, Micromax specialised in entry level handset, priced it between Rs 1400 to Rs 2400. This Indian firm is shaking up the market dominated by MNCs. The score ranges from 1 (least competition) to 100 (most competition). MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT, KASHIPUR … vl�-Ҳ|�[��N�N��IO�${O4JdIb�"�Y�e�m �_8�e�3��0�0��S�%�.U��r�n���ݒ���U��}-�}�ŷ��{�\��Ix��?�y6V���S{I0ME:��~+UW��;y)��u���0��4��5�~�ʴ:M/m^�DD��r�N�����-쐨4K"!�A��?Wk��8��V�y0Qq����ׯ����M>Bm�+}����ү��H%�}���ė�Ҽ� 3 vis-à-vis licensing of SEPs.5 In the complaint, Micromax raised allegations against Ericsson based on the possible anti-competitive effects caused by its licensing practices with regard to Standard Essential Patents held by Ericsson in the ICT sector. It is a great effort Try searching for a popular competing website instead, and then look at their traffic statistics. To set a market trend yet again, Micromax announced Vdeo series 4G phones. Sites that people visited immediately after this one. The number of times that this article was shared on Twitter or posted on Reddit: (Twitter tweets + retweets) + Reddit posts. In Micromax's slide to second place is a tale of the promise and peril of India's booming but hyper-competitive smartphone industry. Micromax . This site does not rank for these popular keywords, but they could if they wanted to. The percentage of organic search referrals to this site. Shipments of smartphones jumped 29 percent to 103 million units last year. Sites that people visited immediately before this one. The percentage of organic search referrals to this site that come from this keyword. Micromax 'In' series smartphones will be launched by the company in India on 3 November at 12 pm. The average engagement per article on Twitter and Reddit for articles relevant to this topic. �^G���k� �Ճ��ip�n��8H����S�3M�3K����������� K�8j��� ���`�{�8�U�@ˍ���w���2q`o߆��ʑ3c� ��8�`�Ӌ���%f�H;!,@9]��m7��6����m�r�,�q�L� P�X(��gZo\�d�Էo��������o ��~��D�m��ۑa0��I��!0&����ǭ7(殝�\�û0�c�Y@��� n�Z����w�Q���e:��6�ޠh��e@��Ǜ��V�V�Ӷ�a��m@u[+�v^��?��#$�ӯt��i(�=ژ�`2�潄��$��(W�,��qoo'�i�I��8��,�mK���@����;�3�+��P唻*V���rR���7��\{!l�Y:Ω����t��c���Z���%�m+Ai�z@ �Cp����Ab@Z��4�D�,|��PO@�;]׮�k����^�7Ww�nvK����$���r� ���bm����;j�~�CS[���^��M� I�l�l�9��ܭ�ϟn����sb�:�qh�1�:P}��"Pk�[���$���F����������Q��ݲ�/�)_��ҭS�k�]_yq"I�CI=����#�JBzwz��d\r]�ͤQ^߁ v� z�Kv�\]F�|u�c.��:�ds.��>2���a�y$�=TI�$��~k�g�ۭ��IC�0�.$]M�Ԋ����q�jSm��3�[;�����,�K�݇_���DFf7����B�Dw �`�r��ی�L$P��[���'����~���Ò4��:ܞ�\�YR��4�b�{�H��Ȋ�S�QC�����W��+�Mwk�� ��xk���L�����%)D 3d�ӹ)M�v����t����Tﻮ�T�] �V����L����t�Y,޸�@ �c�y^/�VGK���Cv��2Ls0� v�Y{5d�!��&Z���!��]�igɷJ����F�ж�[z���w*2�p�!ͅ�Tc�����Y��+�o��[n���܆������F5P��epiԷh�H@\r���Ng��� �DGF:DAlЍ�V�P�m%���� The score is based on the keyword's relevance to other keywords that currently drive traffic to this site. Vdeo series is aimed at entry-level smartphone buyers, or first-time smartphone users. give you an action plan to keep your site fully optimized for search. ���_��u�@�`����\S9U�۷i���Z�M��k*��^v>�@��l*ҡw��%�l�V� �4���Kv`�Kbvs�"C�%G����%mC$uwO��B��-��[cvTt��B���|��8��A��GB\�Š| ��e��:8�Ֆ.�rRy��˭����#QCbh�������VY���u��A2�n5�i�1PU_Cy�^ Sites that link to this site, recalculated weekly. The upcoming Micromax Canvas 4 sporting a quad-core processor will come for … It is interesting that Micromax has poached a key executive from its biggest competitor. Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Top articles by total engagement amongst this site and its competitors. An estimate of how relevant a keyword is to this site. Get a free trial of our Advanced Plan for unlimited access to: Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience. The Micromax 'In' series will have multiple devices that will be priced between Rs 7,000 and Rs 15,000. These metrics show how this site compares to its competitors. A relative level of audience overlap between this site and similar sites. The average engagement for articles relevant to this topic that were published by this site and its competitors. The competitive rivalry is the biggest threat to Nokia because in the Smartphone market they are considerably behind and to increase their market share will take a lot of work in a market where some of the biggest names in business operate in such as Apple and Sony. SWOT ANALYSIS OF MICROMAX STRENGTH • Innovative products and features • Low cost of production • Effective promotion campaigns WEAKNESS • Weak brand image in urban areas- • Perception of low-quality Chinese brand OPPORTUNITY • Increase penetration in urban market • Entry into international markets THREATS • Increasing competition from local and international players • … Pricing strategy is at the core of Micromax marketing strategy and is aimed at providing quality phones at an affordable price. Micromax is a unique granular formulation designed to increase the efficiency of the major nutrient program and to maximize plant growth by boosting micronutrient levels in the root zone. Micromax in its original avatar was a distributor of computer hardwares. Company & Competitor Analysis 1. SWOT ANALYSIS (CON’T)Opportunities:Increase penetr ation in urbanmarket- Since Micromax has not yet entered thismarket; it has a very huge opportunity to establish itselfin this market.Entry into international markets-Micromax has the potential to make its presence felt onglobal scale eventually as it establishes itself in thedomestic market. This has been the stronghold of Micromax in India. Discover how to reach your audience with the help of Alexa’s content research capabilities: Sign up for a free trial of our Advanced Plan for access to all of our content tools. Micromax is democratising technology by giving you access to the best features at INforIndia pricing. Discover even more ideas with a free trial of Alexa's Advanced Plan. "Samsung is the only company that has a complete range of products from feature phones to low cost smartphones to mid cost to high. Sign up for one of our pro plans to certify your site and access: Estimates are based on traffic patterns across millions of web users throughout the world, and use data normalization to correct for biases. What happened to Micromax- The Rise and Fall story of Indian Mobile Manufacturing Giant: The Indian digital product and services environment started booming in the early 2000s bringing changes into the lives of many Indians. Micromax entered the mobile handset business, and became one of the largest growing Indian domestic mobile handsets company which is operating in low cost feature phone segments by 2010. Read more about the immediate competition of the Canvas 4 from Micromax, in next pages. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment. Micromax co-founder Rahul Sharma in a short video on Twitter spoke about the company's journey till now, including the time when the Chinese smartphone makers overtook the competition resulting to a drop in the sale of Micromax smartphones. This article is accurate and true to the best of the author’s knowledge. The competitors list can be found next to the search input field at the top of this page. Even the market leader Samsung with a 34% market share in 2014, now has a 21% share whereas Xiaomi has become a market leader. The Micromax In 1b costs Rs 6,999 for the base variant with 2GB of RAM and 32GB of internal storage while the 4+64GB costs Rs 7,999. Discover even more ideas with a free trial of Alexa's Advanced Plan. T o sustain in a competitive market, Micromax has fought well to keep itself on the runners track. The total number of mobile phones in use, in India today is 26 million. Keywords driving traffic to competitors, but not to this site, Popular keywords within this site's competitive power, Keywords that show a high purchase intent, Sites by how many other sites drive traffic to them. This site is not gaining any traffic from these keywords. The score ranges from 1 (least relevant) to 100 (most relevant). The competitors list can be found next to the search input field above. We determine top topics for this site by the total engagement with tweets or Reddit posts that mention an article that is relevant to the topic and was published by this site or its competitors. So the company has adopted a penetration pricing strategy at both rural and urban market. , Micromax is currently the 2nd largest smartphone vendor in the world keywords with this site s... 'S popularity with Alexa 's Advanced Plan competitive market, Micromax is currently the 2nd largest smartphone company in.... 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