SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. It can help evaluate your business performance and plan ahead. SWOT analysis is an analysis used to build an organization's business strategy so the organization will have a competitive advantage (GÜREL & TAT, 2017; Sammut-Bonnici & Galea, 2017). View SWOT analysis Research Papers on Academia.edu for free. - High Margins – Rim Mail charges a premium compare to its competitors. For Rim Mail it may result into higher logistics costs and higher packaging costs. While threats with long-term implications can be tackled after addressing the immediate threatening factors. businesses are able to influence and to manipulate with their strengths and weaknesses. Threats with immediate implications need to be addressed on a priority basis to avoid any possible harm. Rim Mail can use two approaches - building on present strengths, or analyze the trend and build processes to two pronged market penetration approach. Recent research on team and organizational diversity: SWOT analysis and implications. Pickton, D. W., & Wright, S. (1998). If it did enter the market, RIM would have to decide whether to target individual users or corporate information technology departments and select channels to reach its targeted customers. Conducting a SWOT analysis is a powerful way to evaluate your company or project, whether you’re two people or 500 people. Poor project management practices can internally weaken the ability of the organisation to successfully open new branches or expand the product line. The inability to understand customers’ needs and expectations lead to an ineffective strategic decision-making process. According to Adrian B. Ryans in areas Marketing that Rim Mail operates in the most reliable measure of profitability is Return on Invested Capital rather than one favored by financial analysts such as – Return on Equity & Return on Assets. The complex interdependency between the internal (strengths/weaknesses) and external (opportunities/threats) environmental factors make the analysis more difficult. History of SWOT analysis. Inability to comply with changed regulations raises the risk of expensive law suits. The weights are assigned by considering the probability of occurrence, intensity and impact on the environment. Journal of management, 29(6), 801-830. At EMBA PRO Terms of Use. But there exists a risk averse attitude prevailing in organisational culture, which discourages employees from thinking creatively. This simple framework is used to evaluate the positioning of a firm in a competitive market. Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other. The Basics of a Professional SWOT Analysis. Threats are macro environment factors and developments that can derail business model of Rim Mail. SWOT analysis is used for identifying those areas where an organization is strong, where it is weak, the major opportunities the company can explore and the threats. The exponential growth in the population, and particularly in the existing or potential customer segments is a great growth opportunity for the business organisation. It oversimplifies the process of identifying strengths, weaknesses, opportunities and threats. The decision-making based on weighted SWOT analysis can strengthen the Strategic competitiveness of Research in Motion Ltd A and lead towards more informative strategic analysis. A business analysis of BlackBerry Ltd., seller of sale of wireless communications products, is provided, focusing on its strengths, weaknesses, opportunities for … It’s easy for SWOT analysis to look cramped, or too generic. The changing customer needs, tastes and preferences can act as an opportunity if the business organisation has good market knowledge. The identification of strengths, weaknesses, opportunities and threats generates a bulk of information which may only be useful to a limited extent. - Successful Go To Market Track Record – Rim Mail has a highly successful track record of both launching new products in the domestic market but also catering to the various market based on the insights from local consumers. Improvement strategies for agile processes: a SWOT analysis approach. As it is illustrated below, strengths and weaknesses are internal, i.e. Marketing Teacher, 2000-2010. The table given below provides some examples of each combination: Fernandez, J. Opportunities and threats, on the other hand, are external. Besides different opportunities offered by external business environment, the organisation also faces some threats as presented below: The Research in Motion Ltd A SWOT Analysis requires Research in Motion Ltd A to differentiate between threats having short-term or long-term implications. It is reflected on the reviews on various on-line platforms. Management had to assess whether this was an attractive opportunity. According to Adrian B. Ryans of Research in Motion Ltd. (A) case study, this has provided Rim Mail resources to not only thwart competitive pressures but also to invest into research and development. Valentin, E. K. (2001). The emergence of new market segments and new niches provide business and product line expansion opportunities. Strategic formulation using tows matrix–A Case Study. - Customer Dissatisfaction – Even though the demand for products have not gone down but there is a simmering sense of dissatisfaction among the customers of Rim Mail . - Project Management is too focused on internal delivery rather than considering all the interests of external stakeholders. Weaknesses of Research in Motion Ltd A is the second element of the SWOT matrix. Maybelline has a history that dates back to the year 1912 & it has been in the business for more than a hundred years now. Helms, M. M., & Nixon, J. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Building strategies based on consumer oriented product development and marketing approach. The cash shortage or insufficient current assets negatively affect the liquidity position and harms the overall business performance. According to Adrian B. Ryans , Rim Mail has tested various concepts in different markets and come up with successful Sales & Marketing solutions. A customized slide design can help your SWOT analysis really stand out. Feel free to connect with us if you need business research. // Research In Motion Limited SWOT Analysis;Feb2014, p1 . The subsidies provided by the government and other policies to make the business environment more friendly is a positive external environmental factor for Research in Motion Ltd A. A SWOT analysis, or SWOT matrix, is a technique used by businesses and individuals to understand the strengths, weaknesses, opportunities and threats a company faces within a particular industry. Leveraging strengths to minimise the threats. It can help get your team on the same page. Rest 80% of the strategic targets are not achieved because of incomprehensive planning, limited resource allocation, and poor execution. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of … He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. The analysis is based on the internal and external forces that affect the decision making process of any company. According to Adrian B. Ryans , brand recognition plays a significant role in attracting new customers looking for solutions in Marketing adjacent industries. What is SWOT analysis? Research in Motion Ltd. (A) "referred as Rim Mail in this analysis " is a Harvard Business Review (HBR) case study used for An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate. - Opportunities in Adjacent Markets – Rim Mail can explore adjacent industries Marketing to further market growth especially by extending the features of present products and services. Weighted approach to Research in Motion Ltd A SWOT Analysis is used to assign weights after identifying strengths, weaknesses, opportunities and threats. In Software Engineering Research, Management and Applications, 2008. A SWOT analysis for social media in libraries. Our writers are all set to help you with Essay Homework. Check your email to get Coupon Code. Research in Motion Ltd A can identify the core competencies, do market projections and do future planning. The geographic presence in different regions can act as one of the major strength of the organisation. 1. SWOT analysis, which has something in common with risk assessments, works by identifying your internal strengths and weaknesses and external opportunities and threats (see Figure 9.7 and Table 9.1). A SWOT analysis is a tool, used in management and strategy formulation. Using Rim Mail strengths to consolidate and expand the market position. The well-developed and efficiently integrated IT infrastructure can improve the operational efficiency and increase knowledge of the latest market trends. The party has lasted for more than a decade and rollback from Fed can result in huge interest costs for Rim Mail. Research in Motion Ltd A SWOT Analysis can be further enhanced by adopting the advanced SWOT analysis technique. Insufficient budget for the marketing and promotion activities weakens the firms’ ability to expand the customer base and encourage repeat purchase. The detailed SWOT analysis can help the Research in Motion Ltd A to exploit the opportunities by leveraging internal strengths quicker than competitors. It is better to make small teams and ask all team members to make the lists individually. The growing environmental sustainability trends act as a major threat when offered products/services are not environment friendly. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. According to Adrian B. Ryans of Research in Motion Ltd. (A) case study, this can lead to inability on part of the organization to increase prices that its premium prices deserve. - Squeezing Middle Class in Developed and Developing World – The growing inequality is one of the biggest threat to not only globalization but also to capitalism. Workplace diversity can also act as a major business strength, particularly when the organisation intends to operate in the international market. The SWOT analysis does not offer solutions or provide alternative strategies. Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). It was developed at Stanford Research Institute (SRI). However, research implications for applying SWOT analysis provides a broad spectrum of industry analysis in North America, Europe, and Asia. The diminishing boundaries and rising global interconnectedness allow the organisation to get into the international market; target geographically dispersed customer base and increased profitability. The poor customer service (such as inefficient customer complaint handling) can trigger the negative word of mouth about the business and affect business growth. Weaknesses come from lack or absence of five key resources & capabilities - human resources, activities & processes, physical resources such as land, building, financial resources, and past experiences and successes . The rise in inflation increases the cost of production and affects the business profitability. SERA'08. Reduction in the interest rates makes the fund raising and financing at lower cost easier for the business organisation. Whereas, external environmental analysis can help the organisation to identify opportunities and threats that must be considered to ensure long-term business survival. Research In Motion Limited SWOT Analysis. - Lack of Work force diversity – I believe that Rim Mail is not diverse enough given that most of its growth so far is in its domestic market. Rise in the customers’ disposable income and increase in the affluent customer base can be taken as an opportunity to introduce more high-end products. 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