In recent years, Zadek (2001) has noted that CSR is based on the concept of “stakeholder democracy”, which is stated that the business organisations are made up of a number of different stakeholders with a multiplicity of interests; all of the stakeholders have an influence over the company’s interests. It is important that a successful firm be defined as one that is consistently profitable. According to the KFC website (2010), they cut packaging by 1,400 tonnes, the equivalent of approximately 127 double -ducker buses. 4. Most of the companies want to decrease operating costs and increased the revenue from several corporate social initiatives. KFC (short for Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken.It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 22,621 locations globally in 150 countries as of December 2019. It is the world's second largest restaurant chain overall after McDonald's, with over 18,000 outlets in 120 countries and territories as of … Event Organisers, comprising con… 3. As a social responsible organization, branding could affect the investment on production quality management and reduce customer disappointment. And often it’s more talked about than it is practiced. Maybe people can buy a gift card and give it to a hospital. KFC should realize the important of corporate social responsibility and choose the appropriate way to carry out those measures. *You can also browse our support articles here >. Positive and negative perspectives have influences on brand value. Supporting social causes through promotional sponsorships. Study for free with our range of university lectures! Choose your KFC sides: mashed potatoes, coleslaw, mac and cheese, potato wedges, green beans, biscuits, whole kernel corn, and corn on the cob Looking for online definition of KFC or what KFC stands for? KFC is part of multi-brand operator Yum, which is the world’s largest restaurant company, owns more than 36,000 locations around the world. It is important to be law-abiding corporate citizen. KFC KFC is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. Kotler and Lee (2005) also conclude that companies have experienced a range of bottom-line benefits, they have summarized six points, and each point will be explained as follows. People have always commented that the KFC secret 11 herbs and spices is a satisfying bite. KFC is a fast food brand (also called a QSR, or quick serve restaurant) specializing in chicken. In the end of this report, it will state that the benefit of CSR and give the suggestion of how to improve the CSR to improve the whole brand of KFC. Whether it is that once a week treat or just a craving that needs to be curbed, the Colonel’s iconic … The fried chicken donation across the U.S. can be used in many ways. As it can be seen, table 1 summarizes some important statements of these four major responsibilities. These two clues are very important to the stakeholders. Colonel Sanders' nephew shows off list of 11 herbs and spices. Free resources to assist you with your university studies! KFC also supports Add Hope as a business and is involved in uplifting the community, as every KFC store donates a percentage of its marketing royalty annually to Add Hope. Child care programs are available for qualified employees through Kentucky Fried Chicken. Carroll (1991) indicates that corporation should develop on both side: the economic side and social side. Also, more than 90% of KFC paperboard packaging would be certified by Sustainable Forestry Initiative (SFI) in May of 2010(, 2010). Unlike other equivalently protracted and intense instances of product placement — 30 Rock and the McFlurry, Modern Family and the iPad, Glee and Madonna — KFC paid Community to promote it. This is not an example of the work produced by our Essay Writing Service. 3. With 18,000 outlets in over 115 countries, they naturally sell many products daily. will co-operate again. As noted by Carroll (1979), the corporate social responsibilities push the companies should run the business in a way that enhances the well-being of their customers as well as the society. As it can be seen in table 2, even though KFC has done lots of things on CSR, there are still have more to do. Non-Discrimination: suppliers should follow the local laws which illuminate the organizations should not take color, religion, sex, age, physical and national origin as the reasons why they employ workers. Community has to be intentional. FIGHTING HUNGER IN OUR COMMUNITIES For 20 years, KFC restaurants have been fighting hunger in local communities by donating unsold product to those in need through the Harvest program. 5. The communications are largely entertaining and used to encourage participation from its customer with a dash of sales promotions mixed in. During my placement, our restaurant sent out patrols every say to pick up litter and empty bins, these patrols go out four times a day in the summer months and three times a day in the winter months., and to make sure the area surrounding the restaurant are as clean as possible. The most oblivious one is in the cause promotions part. A major driver of ethical trading practices within the retail marketplace is the growing phenomenon of ethical consumerism (Brinkman and Brinkman, 2002; Hosmer, 2002), equating to a UK market value of £6.8 billion in 2001 (Co-operative Bank, 2003; cited Morven, G. and Monika.J.A. The CSR also includes the two kinds, one is ‘instrumental CSR’, which is pursued for business profitability, the other is ‘intrinsic CSR’, which is ignored the business profitability. Internally, KFC encourages a heart-led culture through leadership programs like Heartstyles. Annual report, 2009). KFC restaurant team members in Louisville, Ky. pack up more than one hundred meals to deliver to local hospital workers fighting the COVID-19 pandemic. Located Island Wide Since that time, Restaurants of Jamaica has grown to become the franchisee for both KFC and Pizza Hut – licensed to do so by YUM! Forced and Indentured Labor: According to the existing law status, any Suppliers should not use workers in servitude for working or producing goods for Yum. We show our commitment to helping others by facilitating fundraising and engaging volunteers for Ronald McDonald House Charities® programs and the McDonald’s® HACER® National Scholarships. Organizations ethical behaviors could influence production distribution and customer satisfaction (Mohr et al., 2001; Morven, G. and Monika.J.A. Many local franchises have already helped where they can. According to the employment standards that KFC published on the website, employment practice include working hours& conditions, non-discrimination, child labour, forced and indentured labour and notification to employees. It is important to recognize and respect new or evolving ethical moral norms adopted by society. A survey which made by Klein (1990), have stated that “75% of customers have said their purchasing decisions are influenced by a company’s reputation with respect to the environment, and eight in ten have said they would pay more for products that are environmentally friendly.”Therefore, it is obviously that more social responsibility that corporations taken, more sales of the product. KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. Due to my observation, KFC have increased its sales price, for example, in UK, the selling price of each meal are increased by 30p to 40p. As a fast food restaurant, KFC, need to pay more attention on the hygiene condition. During my placement, I found that our branch are basically applied the employment practice, however, it also need to focus on details. Overall, according to my observation, should do more things on these four responsibilities. It is an alternative method of disposal for the environment and local community. In UK, the employees’ wage rate just meets the lowest requirement of UK. dose not hire the employees who under 14 years of age. Ethical responsibilities reflect those standards, norms, or expectations that reflect a concern for what customers, employees, shareholders, and the community regard as fair, keeping with the respect or protection of stakeholders’ moral rights. In UK, every branch of KFC have the donate box which out in front of the cashiers’, customers can donate their extra change to that box. 2. Therefore, there are many fast food company have to send the waste to landfill. Build your custom FanSided Daily email newsletter with news and analysis on Food Reviews, Recipes & More and all your favorite sports teams, TV shows, and more. Organizations always use branding as an effective tool to increase their reputation, add supplying meaning of consumer goods (De Chernatony, 2001, McCracken, 1993). If you need assistance with writing your essay, our professional essay writing service is here to help! KFC should realize the important of corporate social responsibility and choose the appropriate way to carry out those measures. While these individual locations jumped to help, the corporation knew that it could do more. The company will gain a good image and clout from the CSR, for example, the positive press from reports, and also with a strong reputation in the community can be a real asset in times of crisis. According to Bacon (2004), organizations have to pay more attention on product value and market behavior, because the customer trust not only the information provided by organizations but also the good performances of them. About KFC. This paper starts by briefly reviewing the literature on corporate social responsibility and then continues by providing some background on the fast food context. Corporate social responsibility (CSR) is a welcomed business strategy, which is a commitment of a company to behave in an ethical and responsible manner, to ‘minimise the negative impacts and maximise the positive impacts’ (Maignan, et. In the Yum! For instance, it could measure functional costumers’ value and ethics. And this problem is happened on the corporate philanthropy part. Harland Sanders established a restaurant in 1930, and the first franchised restaurant was opened in 1952. How Much Does a KFC Restaurant Make? 1. Annual report of 2009, it stated that KFC is going to improve the operations particularly around product availability and speed of service. Kentucky Fried Chicken takes responsibility that protecting environment and involving social measures instead of waiting the government imposes particular laws. The promotion is just one way KFC reaches its large base of fans—79,000 Twitter followers and 3.9 million Facebook fans. 5. 2. As a profit-driven corporation and part of the private sector, there are many parts of this company that create social, economic, and environmental problems in our society. Even though it is seems that KFC have done most of the activities of CSR, it is also has some shortage. Pringle and Marjorie (2001) make a statement that a company or brand’s contribution which links to a relevant charity or cause can make to the “spirit of the brand”. It is also state that the CSR is good for the employees, current customers, stockholders, and board members. In 2010, KFC are aimed to reduce the packaging in the boxed meals. According to my observation, actually, KFC management do care the hygiene requirement, but they cannot manage it in detail. Individual Consumers, including consumers across a range of demographics and income levels who require convenient and quick food offerings; 2. ROJ has always played their part to develop human resources and support national and community projects. People have always commented that the KFC secret 11 herbs and spices is a satisfying bite. A simple kind word at the drive-thru or a note of thanks is the least that customers can do. In the meantime, according to the advice of National Council of Chain Restaurants and the Food Marketing Institute, KFC pays attention to the guiding principles for animals (, 2010). Our academic experts are ready and waiting to assist with any writing project you may have. Therefore, the principle role for the corporation was to produce goods and services that customers needed and wanted and to make a proper profit during the business. We’re Proud to be a Part of the Communities We Serve. It is important to provide assistance to private and public educational institutions. As Kotler and Lee (2005) have already clearly indicated that corporations which participation in corporate social initiatives could get many potential benefits. As it can be seen in table 3, it is a list of each initiative of KFC. For more information about COVID-19, visit the CDC’s website or the website for your state’s Department of Health. Working Hours & Conditions: according to the relevant laws, code and regulations, suppliers should make sure their employees’ safety and healthy working conditions in everyday and every week; meanwhile, they could not ask employees for overtime work. 2. Yum!’s global efforts spurred unparalleled global awareness, including four million volunteer hours and $20 million in overall donations. Being hungry affects a child’s ability to concentrate. As the nation faces unprecedented times, the iconic Kentucky Fried Chicken is looking to help the community in the way that it does best, donating 1 million pieces of chicken to help communities. Moreover, workers in the KFC are paid low wages. Hence, many recycling contractors refuse to take waste which did not remove food completely, Steve Easterbrook point out, chief executive of waste contractor Veolia Environmental Services (Paton, 2007). Millions of children around South Africa go hungry every day. Community. The authors prefer the use of the term corporate social responsibility and present the following definition. Food Reviews, Recipes & More news from FanSided Daily, Great American Takeout is back for seconds, every order makes a difference, New Pizza Hut deal, 3 topping pizzas are better than one, Tim Hortons and Cadbury make the perfect Easter donut, Report: NFL Competition Committee Supports 'Sky Judge' to Fix Mistakes, Krispy Kreme Spring Minis are here to brighten your day, Free Taco Bell brings extra smiles and feeds fans on Taco Tuesday. Eventually, they should care about the food quality, not only to product more healthy food; it also has to do more contribution in the future. In Todd Wilbur's television program Top Secret Recipe, the Colonel's former secretary, Shirley Topmiller, revealed that Sanders learned from his mother that sage and savory are good seasonings for chicken. KFC pay more attention on the animal welfare than before, for instance, they use efficient system to ensure our suppliers are treating the animals humanely which supply to us. The obvious thing for the companies to do is to adopt environmental initiatives to reduce waste, reuse materials, recycle, and conserve water and electricity (Kotler and Lee, 2005). Keven Hochman, KFC U.S said, “Seeing our franchisees coming together and helping their neighbors during this crisis has inspired us to do more.” The corporate efforts combine community outreach as well as helping the franchise owners. A year placement has made me have a great view of KFC and also gives me an opportunity to analysis the corporate social responsibilities of KFC. 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