Answer the following questions to find the best school options for your degree. These include: A working knowledge of strategies used in sales and marketing Strong oral and written communication skills A solid understanding of English grammar and writing conventions An understanding of mass media industry operations Business … Agencies typically hire candidates with a bachelor’s degree, experience working for an advertising agency, and the following skills: Learn how to become an IT operations manager. If a company decides to use an outside advertising agency, the advertising manager is responsible for reviewing all the agency's ideas, marketing strategies and help create the advertising campaign. A successful and professional advertising manager will have years of experience and in-the-trenches know-how. It could be a new brand concept or the creation of a specific marketing piece, a campaign, or even an event designed to raise awareness. In addition, some programs include internship opportunities so students can gain practical experience in the field. Working together with art directors, sales agents, and financial staff, advertising managers develop and bring these campaigns to life, often acting as the go-between for agencies and clients. 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